Marketing for NonProfits
National Drowning Prevention Alliance
Website
Water Safety Champion Campaign Landing Pages & Toolkits
Includes targeted landing pages for Parents/Caregivers, Pediatricians, Commercial Aquatics Professionals, and Residential Pool & Spa Professionals to learn about water safety and drowning prevention in order to become a “Water Safety Champion” and receive free downloadable toolkits and resources. Visitors can nominate Water Safety Champions as well to get featured in the NDPA monthly newsletter.
Press & Media Center
Includes advanced Press & Media resources for the media including event/conference photo galleries, Brand Manual, Logo Downloads, latest press releases, news mentions and more!
DEI Strategy Updated
NDPA website with their DEI Statements and are tracking monitoring their DEI throughout the blog content and on all website pages to ensure DEI Goals are met and maintained throughout the year.
Member Access Resource Center
Professional Members have access to additional data and resources centers, webinars and trainings when they login.
End The Misinformation Campaign Landing Page
The end the misinformation campaign featured a landing page that asked folks to sign the letter advocating for the change of misleading product packaging and descriptions on life jackets and flotation devices. The landing page campaign has attracted 5,748 sign-ups since July, 2022.
SEO & Content Strategy
Since May of 2022 we’ve been working to position NDPA as the leading resource on the web for water safety and drowning prevention resources. In 6 short months we’ve helped them establish an SEO strategy that has widened their footprint and positioned them among the Amercian Red Cross & CDC.
Branding Guidelines
Social Media
Swim Program Poster
Performance Over Two Months
The National Drowning Prevention Alliance approached us to find a way to educate parents and caregivers on the importance of finding the right swim program for their child. To get this message out we created the Swim Program poster that educates on best practices and provides a QR code that allows parents and caregivers to access a Swim Program Checklist. In the past three months the poster has gained a ton of traction by consumers, and is being utilized by the American Academy of Pediatrics, by Commercial Aquatics Professionals/Facilities, and by Residential Pool and Spa Professionals throughout the United States.
National Water Safety Conference Program
Onsite Program
Conference Brochure
