by Kirk Lutz | Jan 1, 2026 | Blog, Website Design
Have you been hearing rumors about attorneys sending demand letters to website owners not complying with Web Accessibility WCAG 2.1 and GDPR? Not sure how to protect yourself and your business from getting slapped with a lawsuit or what any of these crazy acronyms...
by Kirk Lutz | Jan 1, 2026 | Blog, Entrepreneurship
Running a purpose-driven organization in 2026 means balancing impact, efficiency, and sustainability. The right tech stack helps you do all three without burning out your team or overcomplicating your systems. This is Moonshine’s curated list of business and marketing...
by Kirk Lutz | Jan 1, 2026 | Blog, Entrepreneurship
Search Engine Optimization (SEO) and AI Search Optimization (ASO) help purpose-driven organizations get found by the people actively searching for their expertise. SEO improves visibility in traditional search engines, while ASO ensures your content is structured...
by Kirk Lutz | Dec 2, 2025 | Blog, Entrepreneurship
Start With Your Primary Goal for the Year Every strategic plan begins with clarifying what you want to accomplish in 2026. You cannot create an effective marketing calendar without knowing the outcome you are building toward. Common annual goals include increasing...
by Kirk Lutz | Oct 2, 2025 | Blog, Website Design
A gorgeous website makes your brand sparkle. A smart strategy makes sure people actually find it. In 2026, you need both. For associations and nonprofits, a successful website means balancing creative design and smart strategy 50/50. Design is the emotional pull that...